A digital marketing strategy guides your businesses on how to effectively use online channels to reach more customers, increase brand visibility, drive more sales, and achieve business goals. 

Channels may can include organic search, paid search, social media, email, and more. Key digital marketing strategy elements:

• • Marketing goals – Align with business objectives
  • Target audience – Defining and identifying personas
  • Budget – Resources to achieve business goals
  • Competitors – Content and keyword research comparing businesses offering similar products/services
  • Online marketing channels – Digital channels you can use to connect with and engage your audience