Google Analytics is the collection, analysis, and reporting of internet data for the purpose of understanding and optimizing web usage for business research and market research. Real time Looker Studio reports help measure traffic to a website after the launch of a new advertising campaign. Elements measured include:

• number of visits
• absolute unique visitors
• page views
• average page views
• time on site
• bounce rate

Browser Capabilities:

• browsers
• operating systems
• browsers and operating systems combined
• screen colors
• screen resolutions
• flash versions
• java support

Demographics:

• language
• country/territory
• city

Network Properties:

• service providers
• host names
• connection speeds

Traffic Source: