Search engine optimization (SEO) is the process of enhancing the visibility of a website or a web page in search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and what search engines their targeted audience prefers.
The term "search engine friendly" may be used to describe:
- website designs
- content management systems
- shopping carts
and other elements that have been optimized for the purpose of search engine.