Search engine optimization (SEO) is the process of enhancing the visibility of a website or a web page in search engines. 

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and what search engines their targeted audience prefers. 

The term "search engine friendly" may be used to describe:

• website designs
• menus 
• content management systems 
• images 
• videos
• shopping carts 

and other elements that have been optimized for the purpose of search engine.

E-Commerce websites I have optimized dominate Google using specific keywords (brand and product name). 

For lookfloors.co.nz example keywords include:

• TACM Tusk Blades 
• Bona Craft Oil 2k
• Ardex FG8 Havana

You may find vickaraokeproductions.co.nz on the first page of Google.com and Google.co.nz via keywords:

• karaoke operator auckland
• karaoke producer auckland
• karaoke dj auckland

Hydraflow.co.nz:

• Anuka
• Ezidri
• Sushezi

Enhanced my SEO experience on an international level as the first organic listing for "fashion designer clothes" using Google.com and Google.co.nz. Have made international sales via Google (images and web) organically using keywords:

• women’s fashion designer rompers
• women’s fashion designer singlets
• designer clothes
• women's fashion designer clothes